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Pawthentic helps responsible breeders stand out with verified data, transparent scoring, and real buyer reviews. Claim your profile and show buyers what sets you apart.
Four steps from discovery to a fully optimized breeder profile.
Step 1
Search the breeder directory for your kennel. Most breeders are already listed from public data.
Step 2
Submit a claim with your identity. Our team reviews and approves within 3 business days — the same clock we hold ourselves to for correcting something we got wrong about you.
Step 3
Add health records, upload photos, fill in your breeding practices, and connect with your vet.
Step 4
Follow your personalized checklist to earn points across all four scoring pillars.
Your Pawthentic Score is built from four pillars totaling 7 practice points plus a Bayesian review average. Here's exactly what moves the needle.
Certified Pawthentic — Reach 75% before the participation bonus to earn the badge. Verified health data and strong transparency practices can get you there even with limited reviews.
Not all reviews carry equal weight. Independent third-party reviews are weighted higher because they're harder to manipulate.
Testimonials you publish on your own website score nothing at all. They still appear on your profile in a clearly labelled section, but a page of quotes you selected cannot move a score — otherwise every breeder's score would be whatever they chose to print.
Encourage your happy buyers to leave reviews on Google or Facebook — it's the fastest way to boost your review score.
Claiming is free and takes under five minutes. Here's what you unlock.
Claiming adds 3 points to your score, and connecting a vet or having records certified can add up to 6 in total. The bonus is capped and can only ever add — a breeder who never claims is not penalised — and the Certified Pawthentic badge is judged on your score before it.
Update your bio, contact info, photos, pricing, and breeding practices. Control how buyers see you.
Engage with buyer reviews directly from your dashboard. Show prospective buyers you care.
List upcoming and available litters. Accept deposits securely through Stripe.
Connect with your veterinarian to verify health records. Vet-verified data earns the second-highest trust level.
Reach 75% before the participation bonus to earn the badge — a mark of verified quality buyers trust.
Find your profile in the breeder directory, claim it, and start building trust with verified data.